A 20 min call to understand your business, products and offering. A extensive categorised list of the search terms related to your products/ services and industry, the number of searches there are for that term each month (size of the opportunity) & how difficult it is to rank for that page.

A list of your top 3 competitors & how they rank on Google Search, which pages are ranking & how much traffic it could be driving to the website.

5-10 blog topics that we are being searched for and the volume of searches for those topic or questions each month.

Start basing your website on insights & get more traffic and leads. If you base your website on what people are searching it is much more likely to show up in search to your very warm customers online.